SPOTLIGHT — HOKKAIDO, JAPAN
People’s lives. A land’s memories. The future of industry.
Through strategy and film, we bring unseen value to light.
The voices of people who live there. Skills passed down through generations.
The ties between place and industry, shaped by history.
We go to the source, listen closely, and explore the connections.
We uncover a place’s value and turn it into film, brand and business strategies that contribute to results.
That is the work of SPOTLIGHT.
BRAND & STRATEGYStrategy development
Understand local resources and business strengths.
Define the audience, the message and the approach.
Turn them into a plan and a clear path to your audience.
All prices are in Japanese yen (JPY), excluding tax. Work begins after we agree on the scope, fees and delivery schedule.
70,000JPY/ visit
We observe operations, customer touchpoints and how your message comes across, identifying strengths, challenges and the next priority.
Additional locations, detailed market research and proposal documents are quoted separately.
The initial consultation and indicative estimate are free.
Detailed research and proposal preparation are paid services.
MEDIA & EXPERIENCEOngoing promotional support
Website direction, public relations and events.
From visiting and discovering to choosing,
we design the experience and work alongside you to create value.
All prices are in Japanese yen (JPY), excluding tax. Work begins after we agree on the scope, fees and delivery schedule.
250,000JPY/ month
We analyze shared website access data alongside field insights, clarify challenges, prioritize actions and organize internal briefs, supporting business growth through implementation, review and improvement.
A news release may replace the monthly proposal within the 12-hour allowance, using supplied information, with no additional reporting and one revision. An initial three-month engagement is the standard starting point, subject to discussion. Filming, editing, website production direction and advertising management are quoted separately.
View standalone news release writing ↓
The initial consultation and indicative estimate are free.
Detailed research and proposal preparation are paid services.
FILM & DOCUMENTARYMedia content
Research, story development, filming and editing.
Drawing on people’s words and the atmosphere of a place,
we create films that communicate.
Our brand films go beyond social media, conveying your message effectively for business development, presentations and more.
All prices are in Japanese yen (JPY), excluding tax. Work begins after we agree on the scope, fees and delivery schedule.
FILM PRODUCTION
The film you need, with the scope you need.
Indicative fees per film or session, excluding tax.
Packages that include filming and editing also include a standard consultation and basic story outline. Fees for separate proposals, detailed scripts and storyboards are confirmed before preparation. Travel, accommodation and licensing for music, photographs and archival footage are additional.
Large-scale PR productions and projects requiring additional crew are subject to separate consultation.
Filming-related expenses are charged separately.
The initial consultation and indicative estimate are free.
Detailed research and proposal preparation are paid services.
Landscapes and the lives within them.
Films exploring Hokkaido today and the stories behind it.
HISTORY & INDUSTRY
KONAYUKI TONTON
HAKUYO
A password is required to view these films.
SAMPLE VIEWING
Please contact us to request film samples. We will guide you individually based on your enquiry.
Enquire about viewing samples ↗Film audio and text within images remain in their original language. The featured films are works in progress. The titles shown are descriptive headings.
Film is a way to communicate value.
Before deciding what to film, we consider what needs to be communicated.
Identify challenges and possibilities through people’s voices, daily operations and the context of a place.
Connect history, local resources and business to clarify the audience and the value to convey.
Bring it to life through film, websites, public relations and events, connecting businesses with their audiences.
MOBILITY / IMAGE / SOUND
We make the most of our mobility and equipment, adapting each shoot to the location. Respecting our subjects and the flow of their work, we capture words and atmosphere that can only be found there.
PRODUCER / DIRECTOR
Hokkaido Culture & Industry Producer
After working in television production, Takahiro worked across marketing, public relations, web, sales promotion and events for stores and businesses.
With Hokkaido’s history and industries at the heart of his work, he turns insights from the field into plans, and plans into tangible touchpoints and business results. Through SPOTLIGHT, he communicates the value of places and businesses.
Film production, brand and business planning, and projects that communicate the value of a place.
You are welcome to get in touch even before your objectives and challenges are fully defined.
We use enquiry information to respond, prepare proposals and arrange agreements. See our privacy information (Japanese). Before sharing confidential material, please review our confidentiality terms (Japanese).
INSTAGRAM@spotlight.hokkaidoScenes from the field. Notes from the creative process.